Profit from Knowledge

Profit from Knowledge
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Wednesday, May 22, 2013

Marketing - SME

Marketing is the main problem of these entrepreneurs...Marketing is the heart of every business, but many small businesses don't take much care of it. This may sound a no-brainer, but you'd be surprised how often small businesses fall into this trap. Many small firms don't bother even to have a marketing plan; they don't do market research, underestimate value of existing customers, choose wrong or costly advertising mediums, put less or no emphasis on online marketing, don't follow up customers, don't track marketing return on investment, don't take customer feedback — these are some common lapses.

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