Wednesday, August 27, 2014

Bio-based chemical industry; challenges and opportunities

Bio-based chemical industry; challenges and opportunities 
Don Bari, Senior Director of consulting, IHS Chemical, discusses the barriers to the development and common acceptance of bio-based chemicals. Watch Video

The International Sugar Production - Wall Chart / Year Planner 2015

BLS Media Ltd is proud to announce The International Sugar Production Planner 2015 an initiative for members of ISO, ESPA and ISMA plus many national and international Sugar Production and Farming
Associations, reaching specifiers and buyers at sugar production plants throughout the world. Distribution launches at the 23rd ISO Conference in November 2014 and combines our own database and a selection of associations sending them to each of their members, plus further selected international events. It will last for 13 months until end December 2015.
 
MECHANISM INTRODUCTION
There are two important parts to the whole initiative:
 
1.       A very high impact visual reference, The International Sugar Production Planner 2015 is used all day, every single day for 13 months and ensures that your product / service is not only seen on a constant basis, but also remembered throughout a very long duration. Every day presence is a proven mechanism in delivering high recall and is so much more effective than traditional media such as magazines and websites.
 
“The problem with magazines, directories and websites is that they only deliver our business message for a very short time, before our buyer turns the page or looks elsewhere. Events are effective but when they have ended our customers can start to forget us as it is difficult to contact everyone we want to reach - We like the idea of maintaining constant visibility for our products (on the Sugar Planner) because that is what will make our buyer remember us” – Marketing Director, Test & Measurement Company 
 
2.       Our proactive and effective sales team will be contacting formulators throughout the 13 month period and learning what solutions and services these specifiers need to look at and upgrade over the next 2 years. All results that are relevant for your products are put in to a database and sent directly to you so you may convert into immediate revenue.
 
·         Extremely hi impact, large visual tool which is used all day, every single day, for 13 months.
·         Sales leads collated and delivered to your sales manager.
·         Essential top-of-mind awareness and instant brand recall
 
Now in its 4th successful year, companies who are working with us on this and across our wide range of different projects include: Tate & Lyle, Siemens, De Smet, Swiss Combi, Datagro, Silver Weibull, Masso Group, Umicore, , Standic, CHS, Nalco, Huntsman, Merck, Netzsch, Lehmann & Voss and many more.
 
“I am convinced, that especially in today’s times, your wall planners are an excellent analogue tool not to be missed in offices worldwide. We receive excellent feedback from our customers and what is more important (than that)?” – Product Director, Automation Company
 
“As long as you keep doing these planners, every year we will book with you.” – Brand Manager, Automation Company
 
 
HI IMPACT & CONSTANT VISUAL DISPLAY
Please see http://wallplanners.org/sugar/ for a visual of the 2014 edition. You will find there are 4 different size options, designed to suit all desired levels of impact and budget.
 
Size 1 – 25.0 cm (high) x 18 cm (wide) – [Full Page, close to A4] – example “Siemens” top right corner 
Size 2 – 12.5 cm (high) x 18 cm (wide) – [Half Page, close to Half A4] – example “Silver Weibull” bottom left corner 
Size 3 – 12.5 cm (high) x   8.2 cm (wide) – [Qtr Page, close to Qtr A4] – example “International Sugar Organisation” beside title on right 
 
“Thank you for sending your wall planner it is attractive and very useful. Our General Manager has displayed it in his office, please can we have 3 more for other areas?” – Secretary, Paper Mill 
 
“I find it quick and easy to look at important dates on your Bio Fuels & Ethanol Production Planner, so convenient and attractive too, I like it very much!!!” – Production Director, Ethanol Producer
 
QUALIFIED BUSINESS ENQUIRIES
Once the planners have all been distributed in November this year, our Data Acquisition Team will contact each recipient (plant managers, production directors, senior engineers, laboratory managers and specifiers) and ask which solutions they need to upgrade / purchase during the next 2 years, the results are put in to a database and sent directly to you, so that your sales manager can convert them into immediate revenue.
 
“The high visibility and sales leads sets these planners apart from other media I have purchased and we have been impressed with the leads given to us so far, I look forward to the next selection” – Marketing Manager, Paper Machine Company
 
“Very good leads, we will be following up with interest” – Managing Director, Sugar Separation Company
 
 
COSTS & DISTRIBUTION
You will find details on our extensive distribution and the various prices on our media details page (http://www.blsmedia.co.uk/sucre2.htm)
 
You can also see some interesting material on why this mechanism is so much more effective than magazines or websites marketing here:http://www.blsmedia.co.uk/planners_v_traditional_media.htm It is why so many of the industry leading companies choose to work with us.
 
CONCLUSION
The most popular option at this moment is our Size 2, and alongside the year long exposure together with qualified business leads, you will also receive 1 box (of approx 100 planners) which your sales team may gift to your prospects as a wonderful, useful and attractive office tool.
 
I very much look forward to speaking with you again tomorrow to confirm your participation.
 
With warm regards
David
 
David Phillips
BLS Media Ltd
+44 (0) 20 7012 1215 (Office)
+44 (0) 871 314 0213 (FAX)
david@blsmedia.co.uk