Thursday, May 7, 2015

Customer focused digital marketing: A key trend in 2015’


The APAC Digital Directions report is a deep-dive into strategies, mandates and challenges and a companion piece to the CMO Council and Adobe's on-going Digital Marketing Performance Dashboard. It reveals findings based on data collected from 648 respondents across Australia, China, Hong Kong, India, Singapore and South Korea. More than half (56%) of the companies surveyed are head-quartered in Asia Pacific region (10% are headquartered in India and 46% in other countries) and almost half of them (45%) serve within India. 57% of the respondents surveyed work in organisations with turnover of $1.1 billion or greater and come from industry sectors including IT, retail, banking and travel and hospitality sectors among others.