Saturday, September 3, 2011

Electronics: Cases to Accompany Contemporary Strategy Analysis

Cases to Accompany Contemporary Strategy Analysis

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for that require less reading time, all the are shorter than those in previous editions. Written by Rob Grant to his text, 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy .New include:Manchester United: Preparing for Life without FergusonStarbucksEasyjet vs. RyanairDVD WarsGoogleFurther , including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Imm

Cases to Accompany Contemporary Strategy Analysis


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